About

Introduction


Hajoori IntroductionThe brand name – SOSYO – was derived from the Latin word ‘Socious’ which is related to society. From ‘Socio’ it gradually evolved in to SOSYO, a distinctive thirst quencher with a unique taste that defies definition and has been relished over generations.

The brand has been given a new, contemporary look ever since it’s repositioning as a specialty drink in January ’2010 with the catchy base line ApnaDeshApna Drink. Besides ‘SOSYO’ – Hajoori’s has other brands like, ‘Kashmira Jeera Masala Soda, Lemee – Lemon, Orange flavor, ‘Ginlim Soda’-a gingerly lemon flavour and ‘Hajoori’s plain Soda’. The various packing includes 200ml, 300ml. in glass bottles and 250 ml. PET, 250 ml. CAN, 350 ml, 500 ml. and 1.5 Ltr. in PET take away and special packaging in 300 ml. glass bottles for take away as exports.

Hajoori and Sons has over 100 flavours.

History + Setup


Hajoori HistoryHajoori and Sons has a fully automated state- of-the-art plant in Surat, Gujarat.

To cater to its demands in every district, cities, town and villages the company has setup plants in Mumbai, Surat, Vadodara, another in Rajkot to cater to Surendra nagar, Kachchh Ahmendabad, Rajkot, and Porbandar. To cater to the demands in the U.S market the company has setup contract filling in 2 major places in the U.S The Foundation was laid when a young boy in his teens – Abbas Abdul rahim Hajoori- began his career selling aerated drinks made by various British Bottlers. Young Hajoori had the tremendous vision to prove the competence of Indian brands VIS-a-VIS foreign brands. It was this vision that laid the foundation of a new era in the Indian soft drink industry in the form of Hajoori& Sons which later came out with one of the phenomenal brands in India- SOSYO.

1923 saw the foundation of Hajoori& Sons in Surat, Gujarat; but fate did not deem to let the founder enjoy the success. The reins were taken over by Mr. Mohsin Abdul rahim Hajoori, after the untimely demise of his elder brother. He did not have to look back since then. With the renewed vigour of the next generation, the business reached new heights in the 70’s and 80’s. Today SOSYO has become a formidable brand and is all set grow further.

Vision
With A stronger base of over 95,000 retailer outlet, Seven franchises and over 250 distributor’s network, Sosyo is now looking for trade to share its vision. Sosyo Now has a vision to grow as a National Brand through Franchising Network all over India. With its strong Exporters, exporting to the US, UK, CANADA, AFRICA, NEWZEALAND, AUSTRAILIA, UAE and other places.

MIssion
Our mission is to build over selves a full fledge beverages company having an exceptional hold on people’s taste. With is unique and exclusive flavour.

Since 1923


Hajoori Since 1923

1923

1923

Hajoori was Launched

1955

First Franchise in Navsari, being India’s first Soft Drink Company to opt for Franchising.

1957

“SOSYO” was named. Earlier it was spelt ‘Socio’.

1962

First printed glass bottle was launched.

1962

Franchise in Mumbai was established.

1965

Franchise in Rajkot was established.

1974

New factory at Sosyo Circle, Surat.

2010

“Apna Desh Apna Drink” positioning statement was launched.

2011

Head-office and Factory at Bhatpore-Ichchapore in Surat was established.

2013

Sosyo & Kashmira cans were launched.

2014

Full Sleeves Bottles were launched.

2014

250ml packaging Pet Bottles were launched.

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Customer Care

+91-9924947099

Zambia
+260 97710 0786
+260 97778 6500​

Corporate Office

Hajoori & Sons
Plot no 243-244,
Bhatpore GIDC
Near ITI college,
Hazira Magdalla Road,
Surat - 394510,
Gujarat, India

Business

Phone: +91–261–2915266

Email:
marketing@hajoori.com

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