The journey of Sosyo dates back to India’s pre-independence era. Mr. Abbas Rahim Hajoori, a youngster of Surat, had ventured into bottling a British beverage brand. The Indian independence movement was in full swing and the resolve of consuming Indian goods was at its peak. In such scenario, this youngster decided to launch India’s first homegrown carbonated cold drink in 1923.
In 1957, this cold drink was renamed ‘Socio’, to entrench itself as a social drink from Sosyo Hajoori Beverages Pvt. Ltd. The brand name stems from the Latin word, ‘Socious’. With passage of time, it was noticed that people called it ‘Sosyo’ instead of ‘Socio’.
Sosyo eventually became a unique brand as India’s first cold drink, befittingly positioned as, ‘Apna Desh Apna Drink’.
The product went on to become a smashing hit across Surat, with its popularity spreading far and wide, beyond the Diamond City.
With passage of time, Sosyo Hajoori Beverages Pvt. Ltd. Launched over 100 flavours and earned the distinction of being ranked as one of top 1000 brands in India. The Company has multiple franchises and handles over the entire spectrum of distributors across India. Warm patronage and consistent quality have always been the bedrock of the Sosyo Hajoori Beverages Pvt. Ltd. Success Story, securing their position as forerunners of India’s Cold Drink Market and being reckoned as a leading brand in the Indian market.
At Sosyo Hajoori Beverages Pvt. Ltd., the focus has always been on growing in the market rather than emulating the competitors’ strategies. The Company has 16 manufacturing units and 21 Franchiselettes across India and exports to countries like UAE, Zambia, Switzerland, USA, UK, New Zealand, South Africa, Canada, Australia, to name a few.